Bentley wanted to convey speed with a stationary car. Working with the creative and production teams, we coordinated animation, moving screens, haze, lighting, and music to reveal the new car.

With on-site testing only possible late in production, I built a procedural animation system around the car’s proportions and previewed the setup with the team in VR. Adjustable line length, thickness, and speed let us fine-tune the graphics with the client on location, keeping the animation aligned with the car and physical effects.