Flakes wanted to explain dandruff and its products with humor while conveying expertise. We paired simple, marker-style characters with precise movement across the whiteboard, balancing the ad’s lighthearted tone with the brand’s attention to detail.

I designed and animated the characters around footage that had already been shot, working directly over it in Procreate Dreams to match the presenter’s pointer and timing. In compositing, I refined the marker texture to make the drawings feel part of the board, while letting their movement create a deliberate break from reality.